Lifestyle Shoot - CANCUN

Project Brief

Our long-time partner wished to visually celebrate the Hyatt Ziva Cancun as the premium all-inclusive resort in Cancun. In addition, they wanted to showcase their three Playa branded properties in the Mayan Riviera through print and digital. Through lifestyle imagery and video, they wanted to reflect the guest experience and feature their family friendly environment as well as their adults only Turquoize offering at Hyatt Ziva.

Services

360 degree video icon
           360° Video                             
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Architectural
Photography
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Art
Direction
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Aspirational
Photography
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Content
Audits
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Content as
a Service
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Content
Planning
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Content
Strategy
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Copywriting                                   
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Curation
of Content
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Destination
Photography
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Event
Photography
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Food & Beverage
Photography
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Hair &
Makeup
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Hosting                                   
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Human Element
Photography
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Lifestyle
Photography
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Mapping                                   
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Photo
Slideshow
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Post
Production
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Product
Photography
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Professional
Talent
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Project
Management
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Social Media
Strategy
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Storyboarding                                   
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Styling                                   
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Video
Film Editing
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Video
Film Production
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Reality
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Virtual
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Hyatt Ziva Cancun lifestyle photography of couple in Jacuzzi Balcony Suite
Hyatt Ziva Cancun lifestyle photography of woman in black dress in the Swim Up Suite
The Royal Playa del Carmen lifestyle photography of couple at Tradewinds Bar/Pool

Strategy & Execution

We began with a deep discovery to identify the key competitive advantages of the property in a crowded marketplace, and determine the immediate and long term goals for the content.

The strategy aimed to deliver a comprehensive curated set of lifestyle, aspirational and architectural photography as well as short films and associated video cuts that would tell the story of HYATT and Playa. This created multiple story arcs through subsets of content that could be used across a range of channels and touchpoints for further engagement. The content needed to be consumer facing but also usable by a range of partners and resellers, and play a clear role in defining the Hyatt guest experience.

Behind the scenes crew in helicopter
Behind the scenes crew setting up for Playa Hotels and Resorts - Cancun lifestyle shoot
Behind the scenes photographer setting up shot at Playa Hotels and Resorts - Cancun

To execute the multi-purpose and multi-channel approach, VRX created a cast of 13 personas that would recreate the resort experience from a range of perspectives - the magic of wedding, a family vacation, a romantic getaway…

Playa Gran Caribe Cancun lifestyle photography of family sliding down pirate ship water slides into pool
Hyatt Ziva Cancun lifestyle photography of couple at the Rooftop Bar
The Royal Playa del Carmen lifestyle photography of bride and groom at Wedding Gazebo

We created a project Look Book to guide the onsite styling, wardrobe and art direction. Once onsite, VRX photography and creative teams worked within the environment to fully capture the overall resort experience and represent authentic moments of property life.

 

"I wanted to let you know that we won the Gold Magellan Award from Travel Weekly for the Turquoize Advertising Campaign! Could not have done it without the stunning photography that lent itself to creating our beautiful advertising campaign. My heartfelt thanks and great job, everyone! The hard work and long hours in the hot sun are worth it when the awards come in! Thanks again to everyone for all of their creativity."

Nancy Wilkins
Director of Creative Services, Playa Resorts Management

Results

With our first-class review and approval process, the VRX post production team was able to successfully deliver this multifaceted large scale project on time. With a range of additional options captured onsite, the Playa teams were able to over-select from the original plan and curate a comprehensive portfolio of stunning consumable content pieces.

Playa Resorts has utilized this content in a variety of channels including retail sites, digital marketing, resellers sites and brochures, print brochures, digital and social media, print advertising (including New York Times Magazine), editorial, PR, IR, internal development and Online Travel Agencies.

Playa Hotels and Resorts website screen capture
Playa Hotels and Resorts website screen capture
Playa Hotels and Resorts website screen capture
Playa Hotels and Resorts website screen capture
Summer Splash banner advertisement for Playa Hotels and Resorts

The Hyatt Ziva - Turquoize video also brought home a Magellan Gold award for best promotional video in its category.

Travel Weekly Magellan Awards logo
Fairmont Hotels logo with back arrow icon
Aspirational photography of person writing Happy 150th Birthday! Love, Fairmont Hotels with a pen on Fairmont letterhead
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Hotel photography of the king suite at Hyatt Place Chicago O'Hare Hotel