Kempinski Hotels logo

Kempinski Hotel Fuzhou

Project Brief

For one of the most prestigious names in hospitality, VRX has regularly been relied upon as a trusted partner to develop effective content with a strong visual identity that supports both brand and property.

For the opening of Kempinski Fuzhou, the challenge was to create a collection of consumer facing imagery that presented the property as the premier business and leisure destination. The story would capture the elegance and overall luxury of the onsite facilities and amenities, while highlighting the exceptional level of Kempinski service. The content was designed to appeal to both an international and domestic clientele.

Services

360 degree video icon
           360° Video                             
Camera icon for architectural photography
Architectural
Photography
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Art
Direction
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Aspirational
Photography
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Content
Audits
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Content as
a Service
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Content
Planning
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Content
Strategy
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Copywriting                                   
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Curation
of Content
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Destination
Photography
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Event
Photography
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Food & Beverage
Photography
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Hair &
Makeup
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Hosting                                   
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Human Element
Photography
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Lifestyle
Photography
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Mapping                                   
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Photo
Slideshow
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Post
Production
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Product
Photography
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Professional
Talent
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Project
Management
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Social Media
Strategy
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Storyboarding                                   
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Styling                                   
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Video
Film Editing
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Video
Film Production
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Virtual
Reality
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Virtual
Tours
Architectural photography of Yunge Grill Restaurant dining area at Kempinski Hotel Fuzhou
Hotel photography of king bedroom at Kempinski Hotel Fuzhou
Human element photography of the spa treatment room at Kempinski Hotel Fuzhou

Strategy & Execution

Through our deep discovery process, with the property and Kempinski’s regional group, we worked to develop an approach that would align the nuances and personality of the property with Kempinski’s Global Brand Standards. Once onsite, the VRX team worked to support the preplanning discussion and determined additional aspects that extended the discovery process to new stakeholders within the organization.

Architectural photography of the Thaihot Grand Ballroom, western wedding banquest setup at Kempinski Hotel Fuzhou
Architectural photography of tea service at Kempinski Hotel Fuzhou
Human Element photography of tea service with model at Kempinski Hotel Fuzhou
Architectural photography of the lobby at Kempinski Hotel Fuzhou

Results

The outcome was a robust content set that was carefully curated to bring this special property to life and effectively position it as the premiere destination within the regional marketplace. The resulting photography helped to capture the essence and personality of the property with its elegance and charm.

With the photography team working to capture a range of additional possibilities onsite, the client group was able to expand their usage and elaborate on their initially planned selections. The multipurpose content was deployed across a range of additional channels, including onsite touchpoints and cross-promotional purposes.

Kempinski was able to create a broad portfolio of content options that would help tell its unique story and build awareness for some of the new amenities recently added. In the end, the property gained greater efficiency and reach with their content, effectively increasing their bookings and achieving a higher ADR.

Kempinski Hotel Fuzhou website screen capture
Kempinski Hotel Fuzhou website screen capture
Kempinski Hotel Fuzhou website screen capture
Kempinski Hotels Twitter page screen capture
Kempinski Hotel Fuzhou Facebook page screen capture
Kempinski Hotel Fuzhou website screen capture
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