Hyatt Place logo

Chicago O'Hare - Property Shoot

Project Brief

A highly regarded member of the Hyatt family of hotels, Hyatt Place is a renowned destination for business travelers around the globe. Rolling out a new set of brand features, Hyatt Place required strategy and content to announce these updated offerings and communicate the evolved brand position.

Services

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           360° Video                             
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Architectural
Photography
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Art
Direction
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Aspirational
Photography
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Content
Audits
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Content as
a Service
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Content
Planning
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Content
Strategy
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Copywriting                                   
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Curation
of Content
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Destination
Photography
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Event
Photography
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Food & Beverage
Photography
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Hair &
Makeup
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Hosting                                   
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Human Element
Photography
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Lifestyle
Photography
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Mapping                                   
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Photo
Slideshow
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Post
Production
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Product
Photography
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Professional
Talent
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Project
Management
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Social Media
Strategy
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Storyboarding                                   
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Styling                                   
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Video
Film Editing
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Video
Film Production
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Virtual
Reality
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Virtual
Tours

Strategy & Execution

The extensive discovery process involved stakeholders at the brand, corporate and property levels. The discovery helped to further define the brand’s market position and worked to create a visual program that would clearly distinguish Hyatt Place from its competitive set.

Architectural photography of the exterior of Hyatt Place Chicago O'Hare Hotel
Pet photography of a dog at Hyatt Place Chicago O'Hare

In proximity to the Hyatt corporate office, the onsite shoot provided a unique opportunity to involve stakeholders in the creative process. The VRX team of Senior Stylist and Senior Photographer worked with the property and corporate teams to define and enhance brand standards and aesthetics in an iterative process that traveled beyond the scope of a basic architectural shoot.

Hotel photography of king bedroom at Hyatt Place Chicago O'Hare
Architectural photography of the kitchen at Hyatt Place Chicago O'Hare
Detail photography of fork and knife at Hyatt Place Chicago O'Hare
Detail photography of meeting space at Hyatt Place Chicago O'Hare

Results

The span of midrange and detailed images created variations on the traditional and new aspects of the Hyatt Place offerings. The result was an informational and aspirational content set that truly captured the essence of the property, but also worked to represent the iconic pillars of the Hyatt Place brand and highlight its competitive advantage.

Hyatt Place Chicago O'Hare website screen capture
Hyatt Place Chicago O'Hare website screen capture
Hyatt Place Chicago O'Hare Facebook page screen capture
Hyatt Place Chicago O'Hare Facebook page screen capture
Playa Hotels and Resorts logo with back arrow icon
Lifestyle photography of mom and children playing in outdoor swimming pool at Playa Hotels and Resorts' Hyatt Ziva Cancun in Mexico
Wyndham Hotel Group logo with next arrow icon
Architectural photography of the exterior of Wyndham Grand Istanbul Levent in Turkey