VRX has had the pleasure of working with the Home2 Suites brand since its original conception and continues to support the brand as it grows with each new opening. For this project, Home2 Suites sought to create an educational experience that could help potential franchisees and general consumers understand and embrace the sustainability features in the Home2 Suites guest rooms.
To help tell this story, VRX and Home2 Suites conceived a visual presentation that would showcase the room features through an interactive slideshow. The slideshow utilized a curated selection of existing still images that highlighted the unique amenities. Embedded within each image, an interactive hotspot featured a newly created information node and original copy describing each feature and its benefits.
The interactive and linear presentation was well received by the targeted audience and the general public as well. It was used extensively by the brand in a range of marketing activities - both B2B and B2C - including targeted franchise development channels and consumer facing sites, as well as across social media channels. The product helped to differentiate the Home2 Suites product, boost awareness and educate consumers about the brand’s unique offerings.