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Wyndham EMEAI Photo Refresh

Project Brief

After winning an open RFP process, Wyndham Hotel Group selected VRX Studios to lead a comprehensive brand refresh for more than 524 properties in the EMEAI (Europe, Middle East, Africa, India) region. The priority was to create a fresh set of imagery and drive better brand consistency for this diverse array of properties and destinations.

Services

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           360° Video                             
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Architectural
Photography
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Art
Direction
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Aspirational
Photography
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Content
Audits
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Content as
a Service
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Content
Planning
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Content
Strategy
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Copywriting                                   
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Curation
of Content
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Destination
Photography
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Event
Photography
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Food & Beverage
Photography
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Hair &
Makeup
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Hosting                                   
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Human Element
Photography
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Lifestyle
Photography
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Mapping                                   
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Photo
Slideshow
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Post
Production
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Product
Photography
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Professional
Talent
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Project
Management
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Social Media
Strategy
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Storyboarding                                   
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Styling                                   
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Video
Film Editing
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Video
Film Production
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Virtual
Reality
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Virtual
Tours
Hotel photography of 1 King Junior Garden View Suite at Ramada Resort Dar Es Salaam
Architectural photography of the exterior of Wyndham Grand Istanbul Europe
Architectural photography of hamam at TRYP by Wyndham Istanbul Taksim
Restaurant photography of Sea View Restaurant at Hawthorn Suites by Wyndham Al Khobar

Strategy & Execution

The overall content strategy aimed to create a stronger visual identity for each property and its respective Wyndham brand. As well, the content would work to increase the property’s perceived value and tap into local and regional markets, while aligning with Wyndham’s established brand standards. VRX used its strong pedigree in planning, execution and premium photography to design and execute the approach.

Wyndham EMEA photo refresh rollout plan

Beyond the content considerations, the project demanded a comprehensive roll out and logistics program to address the needs of 524 properties, across 33 countries, and 17 languages, in a 13-month time span.

Careful planning and succinct logistics considered not just the individual readiness and communication of each property, but also real-world contingencies of climate, culture, accessibility, and ongoing safety concerns in several regions. Amidst security breaches, VRX photographers were safely extracted from potentially harmful zones in less than two-hour notice.

Architectural photography of the Moda meeting room at Wyndham Grand Istanbul Kalamis Marina
Architectural photography of outdoor pool at Wyndham Dubai Marina

RESULTS

Managing 524 shoots in 377 days involved 16 photographers shooting onsite more than 1,400 days and delivering a total of 11,528 final stills. The result was a very consistent and elevated set of content that was carefully curated to commensurate with each property’s unique profile and offerings. The content helped build the value and reputation of each property, as well as their respective brands - strongly positioning them as the market leader among their competitive set. The program helped deliver a yield increase in the double digits and a significant raise in ADR. It also more than tripled the amount of time consumers spent on the brand website, resulting in faster booking decisions. VRX continues to shoot all new Wyndham openings in the EMEAI region.

Screen capture of Wyndham Grand website
Screen Capture of Wyndham Grand Istanbul Kalammis Marina Hotel website
Screen capture of Ramada Plaza Bucharest Convention Center website
Screen capture of Days Inn website
Screen capture of Hawthorn Suites Dubai Facebook page
Screen capture of Howard Johnson website
Screen capture of Howard Johnson Twitter page
Screen capture of Ramada Resort website
Screen capture of Ramada Instagram page
Screen capture of Super 8 Al Riyadh on Booking.com website
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Hotel photography of the king suite at Hyatt Place Chicago O'Hare Hotel
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Close up of bartender creating cocktail for Fairmont cocktails video