6:00 PM - 7:30 PM: Opening Reception
sponsored by Amadeus and Opodo

9:00 AM - 9:30 AM: Welcome Presentation and Conference Overview


9:30 AM - 10:00 AM: Opening Keynote
Henry Harteveldt, Vice President, Forrester Research

10:30 AM - 11:30 AM: Former HEDNA Presidents Reflect on the Past and (try to) Predict the Future


11:30 AM - 12:00 PM: Committee Updates


12:30 PM - 2:00 PM: Conference Luncheon and "Lunch and Learn"
Sponsored by Open World

2:00 PM - 3:00 PM: Distribution Needs in the Corporate Channel


3:00 PM - 3:45 PM: Leaving Millions of Dollars on the Table


4:15 PM - 5:15 PM: Exploring the Complexities of Content Management


7:00 PM - 10:00 PM: Anniversary Celebration


11:00 AM - 11:30 AM: Morning Coffee Break


11:45 AM - 12:45 PM: NYU/Deloitte Consumer Research Study


2:15 PM - 3:00 PM: Traditional Agencies: Reinvention Through Technology


3:00 PM - 4:00 PM: Google A new way to look at your toolbox
Ted Souder, Google

4:30 PM - 5:30 PM: Closing Keynote