KEY BENEFITS OF VRX'S HOTEL PROGRAM
The VRX Hotel Program saves cost and saves time. It offers peace of mind and
control, ensuring that each Hotel property is represented with the highest
standards of quality and consistency.
Here are the key benefits of VRX's new Hotel Program:
Reduced Content Costs
There is no fee to Hotels for the production of the content. VRX produces, distributes and
updates the Hotel Content at no charge to the hotels.
Reduced Time Spent on Photo Shoots
Instead of working with multiple photographers and photo shoots throughout each
year, VRX creates one comprehensive set of high quality still images and virtual tours to meet the needs of all
online travel intermediaries. Coverage includes virtual tours, still images,
descriptive text of each amenity, facility, and room type as well as
interactive maps of each hotel.
Increased Content Coverage
VRX produces content to cover every room type, every meeting and convention
facility, and every amenity that each property offers. Coverage includes 360°
virtual tours, still images, three-dimensional illustrated façade maps, and
in-depth textual descriptions.
Increased Quality of Content
VRX's professional photographers, image
editors and technicians use cutting-edge equipment, software and techniques to
ensure that each piece of content is the highest quality possible. Each of the Virtual Tours,
Still Images and Interactive Maps that VRX creates can be used both online and in print.
VRX's Virtual Tours, Still Images and Interactive Maps can be used to produce full color,
crystal-clear full gloss 8x10 or larger images. These images can be used in brochures, magazine
inserts, articles, postcards and even full size posters.
Increased Control over Content & Content Distribution
VRX provides hotels with editorial and distribution control over the content
that it creates for their property (or properties). Each hotel chain or
individual property works with VRX to select a specific list of rooms,
facilities and amenities for photographers to shoot. Using an online tool, the
hotel approves and certifies each Virtual Tour, Still Image, Textual
Description, and Interactive Map before they are added to VRX's Hotel Archive.
In addition to controlling the content itself, Hotels have control over the
distribution of the content. Hotels can control which third party web sites are allowed to use the content.
Should a third-party travel site stop selling
a hotel's offerings or fraudulently misrepresent a hotel, the hotel in question
can simply notify VRX of the situation and request that VRX remove the Hotel
Content from that third party's web site.
Increased Freshness and Accuracy of Content
VRX will re-shoot or update the Hotel Content
as often as required to ensure that the Content for each property is always
current and accurate. Once a hotel joins VRX's Hotel Program, VRX will assign
an Account Manager who will work with the hotel to ensure continued reliability of the content.
Improved Content Hosting
VRX employs highly experienced people,
proven processes, and the latest technology to deliver industry leading content hosting services.
If a hotel wishes to use the content
produced by VRX of its hotel on its own websites, VRX will provide the content
at a greatly reduced rate. The rate will cover the basic costs for VRX to host,
maintain, and manage the content on the hotel's web site.
Improved Content Awareness
VRX strives to make the process of acquiring, managing, distributing, and
updating content as simple as possible. VRX will assign staff to work directly
with each hotel to determine what should be shot, when, and how. Once processed
and certified by the hotel, content will be made available to each hotel's online
distribution partners.
Once integrated, VRX manages, updates and tracks the content.
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